One reason for the game’s popularity is its ease of use for players who might not consider themselves gamers. He declined to discuss the company’s revenue or profit. The company received venture capital investment from Jackson Square Ventures in 2011 and has been self-funded ever since, said Bilder. Families have taken to chronicling their Jackbox game nights on their Instagram stories. Jackbox is close to doubling its player base this year to 200 million, compared with 100 million in 2019, Bilder told CNN Business. “Instead of grabbing Monopoly or Coup or the Game of Life, you grab Quiplash.” “We compare ourselves to the modern-day digital Parker Brothers or Milton Bradley,” he said. In an age where it can be hard to play board games with anyone outside your own home, many have turned to Jackbox Games.
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